Cisco's current portfolio of products and services is focused upon three market segments – Enterprise and Service Provider, Small Business and the Home. The solutions for each market are segmented into Architectures, which form the basis for how Cisco approaches each market.
1) Corporate market: Enterprise networking and Service Providers
- Borderless networks: for their range of routers, switches, wireless systems, security systems, WAN acceleration, energy and building management systems and media aware networks.
- Collaboration: IP video and phones, TelePresence, HealthPresence, Unified Communications, Call Center systems, Enterprise social networks and Mobile applications.
- Datacenter and Virtualization: Unified Computing, Unified Fabric, Data Centre Switching, Storage Networking and Cloud services.
- IP NGN (Next Generation Networks): High-end routing and switching for fixed and mobile service provider networks, broadcast video contribution/distribution, entitlement and content delivery systems.
2) Small businesses
- Routers and switches.
- Security and surveillance: IP cameras, data and network security solutions etc.
- Voice and conferencing solutions: VOIP phones and gateway-systems, WebEx, video conferencing.
- Wireless: WiFi Access points.
- Network storage systems.
3) Home user
- Linksys product line of access points, switches etc.
- Broadband: cable modems.
- Cisco ūmi – video conferencing.
Cisco also attempted to enter consumer market with a line of video recording devices dubbed "Flip". This move did not go well and on April 12, 2011, Cisco announced they were discontinuing all Flip camera production. It will no longer carry the making of Flip cameras.